Stephen Winston Watts


903 29th St South #1A
Birmingham, AL 35205


Download PDF Version

Professional Experience

BMC Software Aug 2012 — Present

SEO StrategistSEO strategy, analysis, and technical implementation for enterprise level B2B websites. Responsibilities include site audits, keyword analysis, analytics & rank reporting, taxonomy creation, wireframe planning, page launches, new page development, content audit & strategy, link building strategy, and community planning.

HealthWell Ventures/NutraGenetics June 2007 — July 2011

Marketing ManagerCreated and implemented digital marketing strategies including website development, social media management, e-commerce, and QR code based mobile websites. Non-digital marketing included print ad design, trade shows, press releases, product label design, trademark filings, and consumer research. Managed sales and publishing for series of books. Assisted in launching bi-monthly magazine with a national distribution of more than 50 million.

Created and managed websites, online profiles and messaging on behalf of Dr. Louis Ignarro, 1998 Noble Laureate in Medicine resulting in 50,000+ social media followers & more than 1 million YouTube views.

Consulting & Freelance (2013)
B+G Threads (2012)
Barken Holdings (2012)
Bassmaster (2012)
Beltone Audiology (2012)
Beltone Dallas Fort Worth (2012)
Beltone on Hastings (2012)
Extreme How-To (2012)

Health Value Communications (2012-2013)
HealthWell Ventures (2012-2013)
Massivemedia (2012)
Pittman, Dutton, & Hellums Law (2012-2013)
Early Days of AA (2011)
Hilton Labs (2011)
Glen Oaks Big Sur (2010-2013)
Anderson Canyon (2009-2012)



HTML, CSS, PHP, SQL, Javascript, WordPress, Joomla, Drupal, Clickability, Dreamweaver, Photoshop, Screaming Frog, Open Site Explorer, AHREFs, Majestic, SEMRush, Advanced Web Rankings, Adobe Site Catalyst, Google Analytics Qualified

Website Development
15 years experience in website design, upgrades, management, and optimization in CMS or custom coded

Search Engine Optimization
On-site optimization, organic link building, content creation, infographics, blogger outreach, competitive analysis, keyword research, local SEO, video SEO
Conversion Optimization
A/B and multivariate testing to increase conversion rates, load-time optimization and analysis

Mobile Solutions
QR Codes, mobile websites, testing, ads, and mobile SEO

Paid Click Management
AdWords and other campaigns focused on unique, efficient solutions

Social Media
Planning and execution of long-term social media strategies

Store development and management, Amazon sales, iTunes sales, customer service and support

Email Marketing
Email newsletters, email blasts, and list management


Auburn University 2007

Bachelor of Arts